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Wednesday , March 22 2017

Opinion

The need for hotel careers in the face of the gig economy

As the gig economy continues to take hold in various industries, it is also changing how we think about our chosen line of work. The 9-to-5 office is eroding while working from home and working when you want behaviours are gaining widespread acceptance. The impacts for hotels are manifold. At its core, this freelancer economy promotes a transient approach to …

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Why you should treat every guest like a “foodie”

hotel chef

Convey a richer experience by celebrating your remarkable and locally inspired F&B. After the financial recessions in the early 2000s and again in 2008, consumer behaviour shifted from consumption of expensive goods to an emphasis on enjoying life’s little experiences. People started seeking and coveting moments of joy instead of souvenirs. So, it should be no surprise that food and …

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7 great examples of hotels getting it right on Instagram

Instagram hotels

A hotel Instagram account has the potential to be more effective than all the other social media platforms combined. A photo-sharing service like Instagram is the perfect medium for hotels to engage with users and project their story. It’s a simple interface on which hotels can easily create a beautiful aesthetic and brand presence. Plus, it doesn’t require translation for global visitors …

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Is the iPhone killing your hotel revenue?

iPhone

The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of other brands as well… The Pew Research Center reports that 75 percent of Americans now own a smartphone and half the population own a tablet. Not only is usage increasing and technology getting more sophisticated, consumers are more reliant on their …

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Hospitality lessons from the final frontier

Star Trek hoteliers

Can hoteliers learn from Star Trek? What does this have to do with the world of hospitality? What can we learn from the good captain and his crew? Beam me up, Scotty! The original television series “Star Trek” ran 79 episodes in the late 1960s. After being cancelled due to poor ratings, it was revived and spawned a slew of …

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Ancillary revenue: strategic, consistent, targeted

Recently on a business trip I hired a rental car and was inundated with numerous up-selling options by the sales agent at the check-in counter. I found this amusing, as I knew the strategy was to increase ancillary revenue, and I was impressed at the consistent level of up-selling to customers taking place from across the counter. They almost convinced …

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Use video email to outsell the competition

digital marketing

Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically. Some come in via direct email; others arrive after a planner completes a “contact us” inquiry form at the hotel’s website. Most, however, arrive via third party …

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Why it’s important to let your destination shape hotel culture

Panoramic view of the Oriental Bay. Wellington city

Building your hotel culture to reflect that of the local community may go a long way to securing your property more bookings. Being able to stand out from the competition is a rare and powerful trait if your hotel is able to manage it. There are certainly some travellers who prefer their hotel to be like a ‘home away from …

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Are you doing these five things to market your accom?

From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps for tourism success. Claim your business on Google My Business Google is usually the starting point for most web users when searching for products online. If you want these users to find you, you need to help Google to locate …

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Auckland’s accommodation targeted rate won’t help the city

AN22-2-Auckland

An  Auckland Chamber of Commerce press release circulated Tuesday February 28 says that turning tourists away because of Auckland’s accommodation targeted rate won’t help the city. Hotels currently under refurbishment and new hotels that will soon open to cater for the 1- in 10 year Lions Rugby tour later this year are faced with massive cost increases long-term because of Mayor Phil …

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